Applies to Engues Panel operated by Liidimedia Oy

This Privacy Policy explains how Liidimedia Oy (referred to as “we”, “our”, or “the service provider”) collects, uses, stores, and protects personal data from users of the Engues online panel. Our data processing practices comply with the General Data Protection Regulation (GDPR – EU 2016/679) and applicable Finnish laws.

This policy is supplemented by the privacy practices of Syno International, our technical platform partner. These two policies work together to ensure transparency and compliance – they do not conflict or override one another.

By joining the Engues panel, you also agree to the Engues Terms of Use and the Syno International Terms of Service.

1. Data Controller

• Company name: Liidimedia Oy
• Business ID: 2769711-9
• Address: Finlaysoninkuja 3, 33210 Tampere, Finland
• Email: [email protected]

2. What Personal Data We Collect

We only collect and process data necessary for running the panel, managing your account, and conducting research. These include:

• Contact Information: Name, email address, phone number (if provided)
• Demographics: Age, gender, region, education level, etc.
• Profile Data: Username, preferences, panel registration answers
• Survey Responses: May include sensitive data if you voluntarily disclose it (e.g., health or political views)
• Technical Data: IP address, device and browser type, cookies, usage behavior

3. Purpose and Legal Basis for Processing

We process your data for the following reasons:

• To invite you to surveys and manage rewards
• To analyze survey responses (always anonymously)
• To maintain your account and provide customer service
• To send newsletters or promotional emails if you’ve consented
• To create advertising audiences (e.g., Facebook Custom Audiences)
• To meet legal obligations (e.g., accounting and tax regulations)

Legal bases for data processing:

• Consent (GDPR Art. 6.1.a)
• Contractual necessity (GDPR Art. 6.1.b)
• Legal obligation (GDPR Art. 6.1.c)
• Legitimate interest (GDPR Art. 6.1.f), e.g., customer service or platform security

4. Email Marketing and Ad Targeting

If you provide consent, your contact information may be used to:

• Send newsletters, survey invitations, or exclusive offers
• Create custom audiences for targeted ads on social media (e.g., hashed email for Facebook Ads)

You can withdraw your consent at any time by clicking the unsubscribe link in any email or by contacting our support.

5. Data Retention

We retain your personal data only as long as necessary:

• While you are an active panel member (e.g., participating or logging in)
• Accounts with no activity for 12 months may be deleted or anonymized
• Data relevant to financial obligations (e.g., rewards) is stored for the legally required period (typically 6 years)

6. Data Sharing and Transfers

We may share your data only with the following trusted parties:

• Technical service providers (e.g., email delivery, payment processors)
• Research clients, but only in fully anonymized form
• Social media platforms for ad targeting via encrypted data (e.g., hashed email)

We never sell your data.
We do not transfer data outside the EU/EEA without proper safeguards, such as the EU Commission’s Standard Contractual Clauses.

7. Your Rights

Under GDPR, you have the right to:

• Access your personal data
• Correct inaccurate or outdated data
• Request deletion (“right to be forgotten”)
• Restrict how we process your data
• Object to data processing
• Request data portability (in machine-readable format)
• Withdraw your consent at any time

To exercise any of these rights, contact us at [email protected].
You also have the right to file a complaint with the Finnish Data Protection Ombudsman.

8. Data Security

We use appropriate technical and organizational safeguards to protect your data, including:

• Encrypted data transmission (SSL)
• Controlled user access and activity logging
• Data access only for employees with a legitimate work purpose

9. Cookies and Tracking

We use cookies for:

• Site performance and usability
• Visitor analytics (e.g., Google Analytics)
• Marketing purposes (e.g., Facebook Pixel)

You can manage cookie settings through your browser.

10. Platform Management and Responsibilities

The Engues panel is hosted on a technical platform managed by Syno International, which acts as the primary data controller for infrastructure-level services. Liidimedia Oy acts as Syno’s authorized data processor, responsible for:

• Day-to-day panel operations
• User communications
• Local customer support
• Marketing and reward distribution

This Privacy Policy and Syno’s privacy policy together form a complete overview of how your data is handled securely and transparently.

Questions? Need assistance?
Contact: [email protected]